Southwest goes for the MAX

Airline business insights

Southwest goes for the MAX

Southwest Airlines, the largest Boeing 737 customer, today announced that it has signed up for 150 Boeing 737 MAX aircraft, and will become the type’s launch customer.

The airline placed firm orders for 150 Boeing 737 MAXs, and also took options on 150 more. At the same time, Southwest also ordered 58 more 737NGs, adding into the 142 it already has on order. The new order, valued at USD19 billion (at list prices), is the largest in Boeing’s history and breaks the record USD18 billion order which Emirates set just over a month ago. Southwest now has 350 firm orders for the Boeing 737 family to continue till 2022.

Southwest has also converted all of its 737-700 deliveries scheduled for 2012 and 2013 to the larger, but lower in CASK, 737-800 variant.

Southwest was also the launch customer for the Boeing 737NG, the first re-engining for the world’s best selling jet since 1967.

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